Marketing Services

  • Assistance with a tailor-made marketing strategy for each individual property.
  • Assistance with promotional planning, advertising and competitive analysis per annum.
  • Experienced representatives calling on tour operators, travel agents, PCOs, corporate and clients.
  • Marketing collateral distribution and exposure to our extensive local and international database.
  • Representation at all major associations (Membership fees applies)
  • Creating packages combined with other suitable properties, airlines and car rental companies.
  • An online document management system which ensures that our products and information is available 24/7 internationally. Currently we have 300 plus agents registered on the system.
  • Network opportunities at functions, associations, meetings and other trade and corporate events.
  • Negotiating of STO contracts and rates with the trade.
  • Negotiating of brochure inclusion of properties and itineraries with wholesalers and tour operators.
  • Arranging of site inspections by qualified trade to the properties.
  • Database assistance and management.
  • Distribution of all specials for individual properties as well as packaging group discounted deals.
  • Negotiating and arranging press trips.
  • Monthly marketing reports which include all client details and notes regarding the meetings.
  • In addition to the report you will also receive an “action plan” detailing what needs to be done and by whom within a specific time frame.
  • Sales lead follow ups.
  • Quarterly marketing meetings with the property owner and/or General Manager to discuss occupancies and reservation revenues.
  • Reservations sheets analysis and strategy development regarding marketing activities.

International Marketing

We have built strategic partnerships with various international wholesalers and operators.
As an additional service we also provide the following international services and exposure:
  • Electronic marketing
  • Development of websites (various strategic)
  • Media & public relations services
  • Communication with the South African Tourism offices
  • Press & educational trips
  • Database update
  • Local & international trade & consumer shows (participation fees apply)

Supporting Services

The following services are available to existing and new clients.

E-mail Marketing

Perfection of Africa manages its own mass mail software system. This allows us to offer this service to all existing and new clients who require email marketing. We are able to cost-effectively send e-mails to an uncapped number of recipients as many times as required. Through the system, we can manage all subscriptions, bounced mails and unsubscribes. This ensures that each client’s database is kept up to date with active contacts. Each product mailer is sent not only to the client’s database but also to the Perfections of Africa extensive database which consists of operators, agents, incentive houses, professional conference organisers, corporates and direct clients.

Public Relations & Media Administration:

Perfections of Africa will assist members in all aspects of marketing & media administration for the purpose of advertising, press releases, editorials, rates, etc. as per the marketing plan. Other services include brochure & website design consultation. Over the years we have established strategic relationships with various service providers such as graphic designers, website designers, printing companies, professional photographers and other strategic service providers who offer all our clients highly competitive rates.


  • Assistance in compiling of an advertising plan for each individual client including travel trade, consumer and other trade magazines and/or newspapers.
  • Assistance in setting up an advertising budget for each individual client.
  • Setting up international media coverage.
  • Design of adverts where required.

Media Negotiation

  • Negotiating barter agreements for advertising and editorials in both travel trade & consumer magazines
  • Negotiating prize give-away and promotions in both travel trade & consumer magazines.
  • Negotiating any free editorial for each individual client in both travel trade & consumer magazines.
  • Negotiating for international coverage including press trips via SA Tourism


  • Ensuring listing on as many as possible free websites.
  • Development of a comprehensive web marketing strategy.

Tour Operators

  • Assistance with tour operator brochure inclusions, with regards to required material.

Public Relations

  • Assistance with organising promotional events i.e. breakfasts presentations, etc.
  • Attending association meetings and other relevant industry gatherings on behalf of properties.

Additional Services

These services are offered to our members and are quoted separately per service. Perfections Of Africa members receive bulk savings on these services because costs are shared with fellow members. As and when these services become available, all members will be given the opportunity to participate, the more members that participate the less the total cost per member becomes.

Services as follows:

  • Representation at relevant local trade shows and workshops e.g. Indaba Travel Trade Show, Spotlight on Africa, Game Lodge Destinations & Meetings Africa, domestic consumer shows
  • Representation at relevant international trade shows i.e. ITB (Berlin), WTM (London), ILTM (Cannes).
  • International and domestic road trips and workshops over and above trade shows.
Assistance with co-ordination of entire shows i.e. Indaba, Meetings Africa, ITLM etc. will include:
  • Assistance with the stand design & set-up including making up of banners, sourcing furniture, etc.
  • Inviting delegates and setting up of appointments.
  • Assistance in the design of Power Point presentations as and when required.
  • Media & other marketing pertaining to the show i.e. catalogue profiles, etc.


Perfections of Africa offers a complete hospitality management service to both new and established accommodation venues from smaller guest houses, to lodges, self-catering apartments and hotels.

With our expert knowledge and background in management and operations, we can implement strategic management solutions for each individual property, ensuring a return on investment and optimally utilising assets.

Management functions include:
  • All staffing
  • Human resources
  • Strategic planning
  • Financial reporting
  • Sales & marketing
  • Reservations
  • Front of house
  • Housekeeping
  • Health & safety
  • Security
  • Legal requirements
  • Restaurants & bars
  • Gardens & grounds
  • Conferencing


The heartbeat of any hospitality establishment is an effective reservations office and systems.
We offer a fully operational reservation office for properties looking to maximise their sales and effectiveness and convert enquiries into sales.

Services offered:

  • Professional reservation consultant who will manage the reservation enquiries, provisional bookings, confirmations and all aspects thereof.
  • Set up and implementation of all reservations procedures.
  • Dedicated mail account to be supplied by the lodge.
  • Dedicated phone number for the lodge.
  • Set up and development of the reservations system. We have used Nightsbridge for a number of years and found it to be the most efficient system on the market. The monthly cost for the system is included in the management fee.
  • Weekly arrival and departure reports sent to the lodge management with all guests’ relevant information.
  • Invoicing and collection of outstanding payment for bookings.
  • Monthly reservation report showing source of business and turnover.
  • GDS (Global distribution system). Through Nightsbridge’s GDS system we are able to load the product onto over 40 website around the world and have real time availability for guests wanting to book. This booking link will also be added on to the product’s web page.
  • After office hours, the reservation’s office line is forwarded to a cell phone ensuring a 24/7 support for guests and the lodge.


  • A proven central reservation system for simple integration and effective management of bookings.
  • “Real time” reservation availability.
  • Increased sales & revenue.
  • Never have your phone unanswered.
  • Monthly reports.

Consultation & Special Projects

By understanding the needs and challenges of the South African hospitality and business industries, we pride ourselves on offering sound consultation and high standards of service by utilising our diverse fields of expertise.
We offer personalised services tailored to individual and specific needs, thereby ensuring that the best possible results for each of our clients are achieved.

Our fields of consultation include:
  • Business recovery strategies for businesses in distress
  • Developing of new hotels, guest houses, boutique hotels, lodges and conservation areas
  • Management structures and human resource support
  • Complete marketing solutions
We recognise the growing need for enabling the hospitality and tourism sector to achieve world class levels for accommodation and outstanding standards of service, thereby allowing the hospitality sector to be a leading role player in the South African economy.

Through our professional guidance and vast industry experience, we add value to any individual, organisation or establishment planning to develop or invest within this dynamic, exciting and fast-growing industry.

In conjunction with our strategic partners we have developed effective systems and solutions to assist in the consulting and management processes embracing all the various aspects of the development, operations and marketing of properties and establishments for existing and start-up businesses.

We evaluate and report on company performance, market trends and forecasts as well as local and international competitive analysis and best practices.

We specialise in the following fields:
  • Business administration
  • Business plans
  • Tourism services
  • New business development
  • Central reservations
  • Marketing
  • Collateral material and advertising
  • Human resources & staff training